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Multi-Tasking And Internet Marketing – Do You Have What It Takes?

Multi-tasking is a talent, a skill that you may or may not be born with but it’s certainly one you can develop and hone. More importantly, multi-tasking is something that can make or break you. If you don’t have what it takes, multi-tasking may make you bite more than what you can chew. The next thing you know, your Internet marketing efforts have all been for naught.

Multi-Tasking and Internet Marketing: Do You Have What It Takes?

If you’re serious about multi-tasking then consider the following factors and see if you can make them happen in your life.

Be ready to outsource.

Multi-tasking means taking care of significant tasks at the same time. It never includes devoting your precious time to unimportant tasks. Thus, you have to know your business very well to determine which tasks are worth your time and which tasks you can afford to outsource to other people in or out of your company.

Know your priorities.

You need to know which tasks require your attention the first and so forth. If you’re not good at prioritizing, multi-tasking can cause you to panic in the end when you have no idea how to finish everything in time. Being clear about what you want and what you’ll get from each task, on the other hand, can be a big help in knowing your priorities.

Stick to the plan.

Of course, knowing the priorities is just the first step. The next thing to do is sticking to your priorities. You need to deliver on what you’ve promised to yourself. Plans are nothing until they’re realized and multi-tasking will require you to make intelligent decisions occasionally in time-pressured situations. In such instances, you need to develop the backbone necessary to stand by your decision, stick to the plan, and not let worries and self-doubts sway you to indecision.

Build your network.

Develop close and strong relationships with people in the business. No man is an island and this is certainly a golden rule to remember in Internet marketing. There are a lot of things you can do easier and better with the help of other people, but you won’t get their help if you don’t know how to network and socialize effectively. Of course, networking is a two-way street so be aware that you’ll also have to give favors now and then.

Research!

There may be new things that have been developed today which can help you improve the way you’re managing your time or handling a particular task. Constant and diligent research will put you at the forefront of things, and that’s exactly where you have to be if you wish to multi-task successfully in Internet marketing. Remember: in Internet marketing, being first counts a lot!

Don’t dwell too long on figures.

Multi-tasking requires your mind and body to be on the go all the time! It’s nice to enjoy looking at your extremely high conversion rates for a moment or two. It’s acceptable to ruminate a minute or two why your website hits seems to be dwindling. But what’s not nice or acceptable at all is to spend a huge chunk of your day biting your lip and driving yourself crazy regretting past decisions.

If you’ve done something wrong, figure out why and don’t repeat the mistake. If there’s a chance to rectify the situation, do it. If there’s none then get over it and move on to the next task!

Deal with your email.

It’s not going away any time soon unless you just want to delete them all and risk missing an important email. The best way to deal with unread messages in your inbox is not to procrastinate. Read them and provide a response if required. Don’t let them accumulate into huge numbers as they’ll only serve to depress you and dissuade you from doing what must be done.

Let technology help you.

Having two monitors will allow you to surf, blog, and perform other online tasks more effectively. Use an auto-response system and any software program that can simplify your work. Technology can be a huge help but only if you allow it to be so.

Ultimately, all the factors provided above can be summarized into two things: organization and passion. If you’ve got excellent organization skills and you’re truly devoted to your business then multi-tasking is certainly one step that will take you closer to achieving your goals!

Ecommerce Trends To Watch For In 2017

Many studies have shown a double-digit rise in worldwide ecommerce sales in 2016. Many analysts even predict that the worldwide ecommerce sales will increase consistently till 2020. However, the number of people accessing ecommerce websites on their mobile devices has been increasing rapidly. Likewise, a number of studies have shown a steady increase in mobile commerce sales driven by customers’ mobile engagement behavior.

Each enterprise needs to ensure that its ecommerce website keep users engaged by functioning like a mobile app. It must optimize its ecommerce website for mobile devices and allow users make payment through popular mobile wallets. At the same time, the business also needs to keep track of the emerging ecommerce trends to accomplish higher conversion rate and increase digital commerce revenue. There is a series of trends that will impact and shape ecommerce sales in 2017.

7 Trends that will Impact and Shape Ecommerce Business in 2017

1) Personalized Shopping Experience

Unlike mobile apps, websites lack the capability to personalize user experience by taking advantage of the features of underlying device and operating system. But many enterprises nowadays use analytics tools to gather a wide variety of customer data. The data collected through analytics tools help businesses to identify the preferences and understand the behavior of individual customers. Also, an ecommerce business can leverage the information to engage customers by showing the right product, content, ads, and deals to each customer. It can further personalize the shopping experience of each customer and boost ecommerce sales by delivering app-like user experience.

2) Social Selling

The data posted on various websites depict that people spend more time on social networking platforms than other websites. Many businesses promote their products or services on popular social networks to divert visitors to their ecommerce websites regularly. There are a number of social networking websites that allow users to buy products or services directly without visiting an ecommerce website. Many social networks are even planning to roll out new features to generate more revenue by facilitating social selling. The ecommerce business owners can take advantage of these social selling options to promote their products more effectively and boost sales.

3) Chat Bots

Many high-traffic websites nowadays interact with customers through chat bots. In addition to working as customer service executives, the chat bots also help users to perform commercial activities like shopping and booking. Many ecommerce website developers and owners will soon explore ways to keep visitors engaged by interacting with the machines efficiently. However, an enterprise has to deploy a variety of chat bots to meet the varying needs and preferences of customers. Some ecommerce companies have already used chat bots to provide personal shopping service and send messages. Many enterprises will soon use chat bots to make their ecommerce website more interactive and make shopping experience personalized.

4) Artificial Intelligence

The popular mobile platforms make people use artificial intelligence on a daily basis. A large number of people nowadays perform common tasks by talking to their machines through Google’s Assistant, Apple’s Siri, or Microsoft’s Cortana. Large ecommerce companies like Amazon have already started using artificial intelligence to chat with customer. But the ecommerce websites will need a variety of personal assistant to optimize the end-to-end shopping experience. More and more ecommerce businesses will take advantage of artificial intelligence to interact with customers in a smarter way and without deploying additional staff.

5) Contactless Payment

The mobile commerce apps enable users to choose from many payment modes – debit/credit card, internet banking and mobile wallets. A large number of buyers nowadays prefer making payment through their mobile wallets to debit or credit cards. In USA, some companies like Starbucks are using contactless payment options successfully to generate more revenue. Hence, the customers will love to buy product from an ecommerce website that allows them to use contactless payment options. Hence, many enterprises have to redesign their ecommerce websites in 2017 to accommodate the emerging mobile and contactless payment options.

6) Same Day Delivery and Return

There are many people who still prefer brick-and-mortar stores to web stores due to instant delivery. The web store owners must focus on reducing the delivery time of online orders to make more people buy products online. A number of studies have also shown that many customers do not hesitate to pay extra for same-day delivery. Hence, the ecommerce businesses have to explore ways to reduce delivery time of orders. Some companies will even provide flexible delivery option to customers and set up local drop-off points to ensure faster delivery. Likewise, they also need to ensure that each customer has option to return orders without putting extra time, effort and money.

7) User Generated Content

Many people nowadays read the product review and comments posted by other buyers before buying a product. Likewise, many people even choose a web store based on the shopping experience posted by other customers. Hence, enterprises can easily boost ecommerce sales by providing additional information about the products through pictures, description, specifications, and user reviews. Many ecommerce businesses will encourage customers to write reviews and share their shopping experience. They will even explore ways to promote the product more effectively through the user generated content.

However, the ecommerce trends keep changing at regular intervals. Hence, an enterprise has to keep track of the emerging trends to generate more ecommerce revenue. At the same time, it must explore ways to attract and retain customers by improving discovery, logistics and delivery through latest technologies.

Ecommerce and the Music Industry

Music truly can make the world go round. Music has the ability to unify people in a single thought, may it be peace, harmony, joy, or a specific cause, and it has changed the word one song at a time. But music used to be limited and under appreciated by many. Not because music then was of poor quality but because it was not as accessible as it is today. We have a freedom today to gain access to all kinds of music through the help of technology therefore awareness and appreciation of the music industry has grown significantly in such a short span of time.

Long before the internet had its glory, music was confined to a smaller audience. Some of the most powerful songs written were sung and played underground in fear of other bigger issues like communism, capitalism and war. With the emergence of ecommerce, the world became a giant playground for music of different ages, stages, and styles. Ecommerce has opened a new way for music to be heard in other places where it can be appreciated to the fullest. Online music purchase has become so easy and fast that it has broken the barriers of not only geography but perhaps culture as well. When music started its way online, there became a new profit making industry.

Little did we know then that the music industry would be as big as it is now? Today, song sales on iTunes, eBay and Amazon total to billions of dollars daily and that is only counting the United States. Through ecommerce, stars have been born like Coldplay and Beyonce. These artists could have been famous only in their countries but the internet has created them into international super stars because ecommerce has enabled their songs to be purchased by anyone all over the world. Even smaller indie artists and underground bands can now showcase their talent online through ecommerce giving each artist a chance to make it big where the music field is a little more leveled.

Buying songs online has also allowed the consumer more liberty to choose what songs they want to spend on. During the older days, songs had to be bought with the whole album but today, you can buy the song as an individual. This has increased sales more than ever. Not only are the songs available but they too are available as soon as the album hits the market. This makes them available online to anyone around the world as soon as the song is out. This feature of ecommerce helps make music more globally competitive and effective. There is no more discrimination as to who and when these song can only be heard.

Some negative effects though have also hurt the music industry. Because the internet is so accessible and easy to use, the exchange of illegal downloads have also flourished. This development slows down the profits of ecommerce because now, the music can be taken for free. Current ways are being tried to control this phenomenon.