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Regulations That Control Ecommerce Solutions – Step 2 – Company Information That Must Be Supplied

Over the past few years there has been a significant growth in the consumer spending online and businesses are seeing that online selling is a major way of them to save costs and resources. The growth of online selling has increased the amount of options available to an ecommerce store or Facebook store with ecommerce solutions now available to help with the selling of their product or service. The inevitable growth of online selling has led to the increase of legislation governing it.

In this next step of regulations governing online trading in the UK that all potential online businesses should look at before setting up their ecommerce software solution. We will look at information that must be provided by the companies. This information must be supplied by the company to conform to new online regulations.

All of the regulations brought up in the relating articles have a common theme, companies must be open and honest to the customer and provide as much information about themselves as possible. Providing the information will gain the ecommerce store or Facebook store trust and acknowledgment to customers and their peers. Having ecommerce solutions that are trustworthy and verified by associations and their customers will be successful, so having the relevant regulation information in place is beneficial for the ecommerce shop or Facebook store as well.

The information that the companies must supply are quite simple, to conform to the governing ecommerce regulations, the information must be shown on their website. All commercial websites must make the information directly and permanently available to consumers on the trading website.

This information includes:

  1. Company’s name
  2. Postal address, registered office address if different
  3. Email address

This is the first set of information which details that the company is legitimate for the governing body and the customer. Providing these basic contact details is highly beneficial as the customer has choices to buy and become familiar with the online business.

The next set of information that has to be provided is:

  1. Company’s registration number
  2. Trade of Professional Association memberships
  3. Company’s VAT number

If the company has been established for a few years then the above information will be established. If it is a new ecommerce store or Facebook store then it will be up to the owner to decide if they become VAT registered and register to associations.

All of the information applies to the online business whether the site sells online or not. All of the marketing communications such as email, SMS and ecommerce software must also display all the above information under the ‘Information Society Service’ regulation.

The ecommerce regulations require that all pricing on the website must be displayed clearly and unambiguously. This means that all prices must state whether the prices are inclusive of tax and delivery costs.

Creating your ecommerce solutions will be a major project so by having a clear idea of regulations that govern online business ought to be a start for any company looking to promote their product or service. Having a good grasp of regulations will save you time and money in the long-term as new regulations are becoming more and more inevitable as online business continues to grow along with new, exciting ecommerce software. Having the basics in order will only benefit the company and the potential customers, as having a conformed website will add to the trustworthiness of the company.

Three Basic Steps To Prevent 20 Years of Ecommerce Advertising & Internet Marketing Mistakes

With 20 years marketing to consumers, I have literally worked with thousands of products, been associated to successful brands and to those not so successful. I have made online, offline, and over the line mistakes, but in this article I will keep you from making as many of them. If you get paid to market or advertise for others, you can’t afford not to read this.

Thousands of people get this wrong. They apply advertising systems that have been in place for decades, to e commerce advertising and Internet marketing, regardless of what they know is right for today or what will provide the end result of e commerce. We all know that the Internet is changing, always changing, and the search engines and consumers depend on that. They want things to change. Why do Internet marketers depend on the same concepts to entice consumers to websites? They build brands and website traffic through keyword listings, banner advertising, email marketing, and paid advertising on Google AdWords, or Yahoo.

Listen to this closely. Reflect on a few questions. What are the main ingredients that make you successful, not only in the online marketing industry, but in life? Are they intelligence, devotion, passion, and maybe for you…beauty? Those always help. Do you believe that if you are a true marketer, your best assets are your heart, your gut, and your ears?

For the success of the Internet advertising & marketing business, or anything that depends on consumer behavior, advertisers and marketers must begin to listen to consumers. That is the first step. It sounds simple and it should be an easy concept to grasp, especially for a marketing professional. Time and time again, top marketers, advertisers, and e commerce professionals make the mistake of ignoring the consumer. That has been happening since the Internet’s infancy. Remember the late nineties, when Yahoo purchased Broadcast.com, then promptly made many our friends and marketing associates enough money to buy anything they had ever dreamed of, during their short 20-something lives?. It seemed that we were all successful, but we we did one thing wrong. What was the mistake? We did not listen to our consumers. We did not hear them. We followed advertising systems and practices that have been in place for decades.

Next, we must begin to take what the consumer is sharing with us and apply the information to business applications, which further influence the consumer. This second step can be applied to e commerce, Internet Advertising and general marketing practices. Follow your gut on this one. Track your success and apply what is trending success.

The third step is simple, but the place where most online marketers fall short; work hard and have passion for what you are doing. Follow your heart . This is the basis for a wealth of e commerce information. Listen to your heart, go with your gut, and always listen to others, especially the consumer. You will gain so much from it.

Why OpenCart Is Ideal For Your Online Ecommerce Business

The themes, plug-ins, extensions, and tools provided by ecommerce platforms make it easier for enterprises to take their businesses online. You have option to choose from several ecommerce platforms according to your precise needs and objectives. Unlike other ecommerce platforms, OpenCart is open source and free. Hence, you can use this online store management system to build and run ecommerce websites without paying any monthly fees. In addition to reducing ecommerce application development cost, OpenCart also comes with features to accelerate custom web store development.

It enables you to build and customize ecommerce applications using popular technologies like HTML, PHP and MySQL. Also, OpenCart makes it easier for you to build, maintain, and upgrade the web store by supporting model-view-controller (MVC) pattern. Also, it helps you to promote and sell products to more customers by supporting multiple languages, currencies, and payment gateways. You can even take advantage of the features provided by OpenCart to create a robust ecommerce website according to your precise needs.

Features that Make OpenCart Compete with Commercial Ecommerce Platforms

Supports MVC Pattern

As mentioned earlier, OpenCart is developed based on MVC pattern. The MVC pattern enables you to accelerate web store development by keeping the user interface and business logic layers separated. The separation further helps you to maintain the ecommerce website quickly and make changes to its source code without any hassle. At the same time, you can customize the open source ecommerce platforms according to your precise needs simply using HTML, CSS, PHP, and MySQL.

User-Friendly Admin Interface

OpenCart further comes with a simple and user-friendly admin interface. It allows you to manage multiple stores through a single admin interface. You can even use the admin interface to categorize users/user groups, and set precise access and privileges for each user. At the same time, you can use the admin interface to access important information related to customers, sales, and orders. The latest version of OpenCart also comes with an admin interface which is accessible on both computers and mobile devices.

Supports Unlimited Products and Categories

OpenCart makes it easier for you to sell a large number and variety of products by supporting unlimited products. It even allows you to organize and display the products in a structured way by creating multiple categories and subcategories. You have option to create many categories and subcategories, and assign products to individual categories. OpenCart also allows you to sell both physical and digital products. You can even boost online sales by providing the marketing features provided by the open source ecommerce platform.

Helps to Drive Online Sales

In addition to facilitating sale of both physical and digital products, OpenCart further helps you to promote the products and increase online sales. The admin dashboard provided by the ecommerce platform enables you to create and monitor digital marketing campaigns from a centralized location. At the same time, OpenCart also helps you to boost online sales by implementing reward programs and improving customer journey. You can even take advantage of an integrated system provided by OpenCart to promote the products effectively through customer reviews, comments, and ratings.

Supports Multiple Languages, Currencies, Payment Gateways and Shipping Methods

Unlike other commercial ecommerce platforms, OpenCart does not allow you to sell products through various online sales channels. But it helps you to sell products to customers regardless of their current location by supporting multiple language, currencies, and payment gateways. In addition to supporting thirty-five payment methods, OpenCart also allows you to set up recurring payment option for customers and sell product through subscription. At the same time, you also have option to choose from several shipping options according to the shipping address of individual customers. These options help you to sell your products in a flexible way and improve shopping experience of global customers.

Choose from Many Themes and Extensions

OpenCart is developed as a modular ecommerce platform. It allows users to customize and extend its functionality by adding specific modules. You have option to extend the core functionality of the ecommerce platforms by installing extensions for bestsellers, latest, special, manufacturer, and information. Also, you can use the Extension Installer provided by the platform to add modules without writing additional code. Likewise, you can make the web store appealing by downloading a beautiful theme from the OpenCart marketplace. At present, you have option to choose from over 13000 themes and extensions. However, some of these themes and extensions are commercial and paid.

Refines Product Search

Most users nowadays love fast and responsive ecommerce websites. They even expect the website to allow them to find and compare relevant products without any hassle or delay. OpenCart enables customers to gather information about relevant products through refine search. You can crate filters to make it easier for customers to find and buy relevant products. The filters can be created just like categories. But the filters will make it easier for customers to evaluate and compare products based on a number of parameters including price, manufacturer and condition.

Keeps the Ecommerce Website Responsive

A large percentage of customers nowadays access ecommerce websites on their mobile devices. Hence, you need to make the ecommerce website accessible and look good on smartphones, tablets, and desktop/laptop computers. OpenCart is developed as a responsive ecommerce solution. It makes the web store accessible on a variety of devices by keeping it responsive. You can even enhance the mobile-friendliness of the web store by using responsive themes.

On the whole, you can always consider using OpenCart as an alternative to commercial ecommerce platforms. But you must not forget that OpenCart, like other ecommerce platforms, has its own shortcomings. For instance, OpenCart lacks some of the robust features provided by other ecommerce platforms like caching and hook system. Also, it requires you to use additional plug-ins and extensions to enhance the ecommerce website’s functionality and performance. However, it has been evolving consistently to compete with other commercial ecommerce platforms. You can still consider using OpenCart build a custom ecommerce website developmnet without investing extra time, effort, and money.