Search Results

The Essentials Of Web Development And Internet Design

The main focus of web development and internet style is having a setup plan and understanding the purpose of the task at hand. A good developer will have an understanding of both internet development and web design. The first thing they should take into consideration is the audience they want to attract. Then they can apply the technical side to what it takes to put those kinds of attracting components onto the site. This is known as technical communication. There is always necessary analysis and good planning involved for a developer to do their job properly.

Good developer will have a feel for just what the site users will be looking for and will be drawn to once they arrive at the site. A good strategic plan should be created before the project begins as far as implementing the technical necessities. They need to be innovative in their approach to holding the interest of the audience.

They also need to keep in mind that there can be a wider scope of visitors to the site than just ones for the specific product. If you want a site for selling computer parts, you could attract visitors from many other types of audiences. So the developer needs to careful not to alienate any other potential buyers when they develop the site.

They need to have the specific goals and objectives of the site clearly defined in their minds. They would then have to research and find the proper domain information for the site. The domain is how people will find the site once it is up and going. It should be relevant to the subject matter of the site. And the developers should develop the site around this subject matter and create a style that will make this attractive to the projected audience.

Once the design is finished, the developers need to install all the boundaries of the technical structure they have mapped out for the site. It should have specific and well established boundaries. They may take their first project prototype and use it for analysis and testing before they decide to make it available to the general public.

A net developer may utilize such technical applications as Java scripts, applets, CGI, or HTML. These would correspond with the software used for creating the hypertext structure of the site. Then once the site goes public, it can be advertised and begin the job of drawing traffic. This can be done by posting on other sites and linking to forums and blogs.

Strategic Planning For Website Promotion and Internet Marketing

Search Engine Optimization is the need for every website or online business. To increase number of visitors or to multiply revenue earnings, people need to promote their website. Website promotion doesn’t mean spending lot of money on buying links or banner space on other websites. You need to develop a strategic website optimization and promotion plan to get maximum benefits. The best thing is that, it will not cost you a fortune.

A perfect website promotion campaign works on four basic levels:

Internal Optimization of Website
For instant boost in search engine rankings of website, it has to be well optimized on structural level. If a website is not designed and developed in search engine friendly manner, it will not get indexed by search engines easily. There are several constraints from Search Engine Optimization point of view which should be taken care at the time of designing and development of website. Some don’ts for Search Engines Friendly websites are as follows:

1. Heavy web pages with graphics and videos (it takes time in loading)
2. Use of Frames (Search Engine Spiders cannot crawl through Frame pages)
3. Images without ALT tag (it reduces the chance of getting indexed for required keywords)
4. Flash Content (Flash is unreadable for Search Engine Crawlers, so contents inside a flash movie will not be readable by search Engine)
5. Pages without META Tags (Meta Tags are essential for Search Engine spiders)

Creation of Relevant Keyword Rich Contents for Website
Content based indexing is an essential phenomenon of every search engines. Keyword rich contents on website always help in easy and regular indexing of web pages. Therefore, in order to get listed on top ranks in major search engines a website need relevant keyword rich content.

Contents with perfect saturation of keywords can drastically push up your ranking in all major search engines. However, in order to sustain in top ranking of search engine a website need to update its contents regularly.

Website’s Placement in Search Engines
Once a search engine friendly website equipped with keyword rich contents is ready, we can start its promotion. Initial promotion includes submission of website to all popular search engines and web directories.

Usually all search engine maintains a directory of website in specific niche, they crawl through all the web directories for this task. So, if your website is listed in prestigious high PR web directories like DMOZ, your chances of getting indexed are more.

Creating Awareness about Website’s Existence
You need to create awareness in order to attract visitors and customers to your website. The perfect way to create awareness about your newly launched website or recently introduced products is blogging and participating in forums. Yes, it really helps. A blog can be the best supporting element for website. You can post latest news and information about products and services offered by your website. It will also act as a platform to interact with your existing or potential customers.

One most important technique of creating awareness is submitting keyword rich articles supporting your niche. It will create supporting links as well as contents for your website, adding more prospects for top ranking of your websites.

Nowadays, the demand for SEO and Internet Marketing services has increased. There are several companies offering best SEO and SEM services. It can be the best way, if you are new in Internet Marketing or just ventured here to reap the enormous benefits of Ecommerce and not aware with the techniques and tools of SEO and Internet Marketing.

How B2C Ecommerce Has Helped Build The United States Ecommerce

Online shopping will soon become the main avenue of shopping in the US. The early users back then were only the highly educated white males, otherwise known as the “techies.” Nowadays, times have changed and so have the consumers for online shopping. Just about every household now has a computer or two. And anybody who owns a computer has made at least one purchase online.

As more and more people shop online, there had to be a way to track the trends of these online services, so that the retailers could get some feedback and then provide the consumer with constant improvements. This is where b2c ecommerce comes into play. They help track the latest trends of the online shopper and then provide this information to the retailers.

With this b2c ecommerce information, the retailers can make improvements to their business. And with these improvements and new technologies, the shopper now has even more tools to help them evaluate what they’re shopping for, prior to making a purchase. One of the biggest improvements that has been made online has been the ability for the consumer to comparison shop side by side for a particular item. With the click of a button, the consumer can now get numerous quotes from different retailers selling the same item.

These are some of the improvements that the retailers have made over the years; customers can now return their merchandise if they are not completely satisfied and they can either pick up their purchase or have it delivered right to their front door. As well, thanks to newer and more secure technology, customers now feel much more secure in using their credit cards online. Whereas a few years ago, people were a little apprehensive about giving their credit card number over the Internet.

Common Questions Answered by B2C Ecommerce

* How fast will my sales grow?

* Which part of the US shows in the largest growth of ecommerce

* What do consumers think is the biggest advantage to online shopping vs. conventional shopping?

* What is the greatest risk to online shopping?

B2C ecommerce will answer questions like this and many others to help the consumer be more confident when shopping online.

Market Size and Growth

The US Department of Commerce (DOC) estimated that the US ecommerce retail sales for 2003 was over $56 billion; compared to a little over $44 billion in 2002. Of course the heaviest amount of sales for 2003 came in the fourth quarter during the holiday season. B2C ecommerce has reported that there is a lot of room for sales growth, considering it has only accounted for 1.5% of total retail sales in 2003.

What Does The Future Hold?

B2C Ecommerce has predicted that by 2007, the total retail sales will rise to about 3% of the total retail sales in the US. If the online leisure travel sales increase, then the total will rise to around 4% of all retail sales. This is a huge portion of the overall US retail sales. At this stage, one would have to truly believe that the sky is the limit to online sales.