So You Think You Can eCommerce?

The eCommerce develops quickly but blind. Everyone has his own answer when being asked what the eCommerce is, because it is hard to give a definition. So what the eCommerce is in the end is topic of this article.

Electron + Business= Commercial Electron

With the fast development and wide usage of computers and internet, many IT companies begin to establish electronic information platform such as Taobao, eBay and Monster which partly supply the personal demand for information or consumer.

Meanwhile, Alibaba, Global sources, Made-in-China.com are well-known platforms in B2B industry. Such platforms attract many companies to join. Enterprises come to publish their own business and product information in order to obtain their own output and interests, thus helping these electronic information platform update and improve a great deal of information, but it also attract buyers to some extent. Under the environment of information flood, the platform launched Banner ads, ranking and other services, allowing enterprises to spend more money to get the extra display or possible attention.

If you see through the point, this kind of electronic information platform make our offline wholesale market electronic, which is the reason why a lot of wholesale market or Intelligence Park to open up use online electronic information platform to deepen its existing offline services. In today’s business operating mode, such a “wholesale market” mode can not reflect characteristics of the enterprises, also not conducive to the development of brand names.

Then we will naturally find that, the e-business mode which takes electronic information platform as the core part could meet part of business needs, but these platforms will only intensify competition in the same industry, even lead to price competition. Most companies can not benefit from such a platform. Frankly speaking, it is difficult to achieve win-win between enterprises and the platform providers.

Business + Electron = Electronic Business (eCommerce)

As early as three years ago, we saw the drawbacks of electronic information platform and begin to consider new e-commerce mode. Later we found a new e-business mode should be a integration mode which takes the needs of enterprises as the core part and electronic information technology as auxiliary.

Commercial operation is the core of the development of enterprises; companies need to pay more attention to how to run it well, rather than spending a lot of manpower and resources to choose from a variety of electronic channels to meet their business needs. In other words, enterprises should focus on the operation of its familiar business operation modules, and delegate or outsource the unfamiliar modules to a professional company.

Take the Chinese trading company we are familiar with as an example. Chinese trading company need to carry out foreign trade marketing, so the eCommerce should be based on marketing needs of enterprises of international trading. The purpose of international trading is to obtain foreign buyers’ attention and inquiry. To run eCommerce, Chinese exporters should take getting foreign buyers’ attention and inquiry as the core part, through a variety of e-business channels to provide marketing solutions for Chinese exporters.

As the most influential thinker in the field of eCommerce, Dr. Jeffrey F Report’s research focused on the impact of information technology for enterprise service management and marketing strategy, that is to say the needs of enterprise eCommerce issues. From this point it is not difficult to see that the second mode is the real eCommerce!

Of course, no matter what kind of eCommerce mode has its advantages, disadvantages and target groups, but according to our years of research about International trading, Chinese exporters and international eCommerce, the first mode is suitable for general consumption and the second mode is more suited for the enterprises.

And we firmly believe that electronic business is the development direction of eCommerce in the future while the application level of eCommerce would probably be a module of eCommerce. If your site wants to stand out in the same industry, it must be a perfect combination of network marketing and eCommerce – an eCommerce site which has a very strong function of network marketing. In the early times, more sites worked hard to e-business, while neglecting the importance of Internet marketing.

An eCommerce site with a strong function of network marketing must have 4 characteristics:

  • Letting your target customers find you easily. Search engine marketing has been proven to be the most efficient network in network marketing. It is very easy for your target consumers to find you in the first time if you lock the keywords and seize the keywords ranking in all major search engines.
  • Being professional and commercialization of website’s design. From the network marketing is perspective, a website which can not be profitable to the enterprise is sick. If a site wants to be profitable online, it is not only to fight for a better search engine rankings, what is more importantly, the site must be designed professionally and commercially. If your target customers could not find your contact way in 30 seconds after accessing your site, there is an 80% probability of missing this potential customer. Your site should gain the trust of your customers, expressing a sense of this: You have a very rich company in reality which just moves online. If the customer has not found your contact way in 2 minutes, there is a 70% probability of missing this client. Now there are many corporate websites use e-mail as contact way, but how could the customers have time to email you, waiting for your reply? Funny!
  • Getting the high-quality sales clues quickly. How to turn the target visitors into your sales clues is a key step to achieve profitability for your eCommerce. The practical work of business article and a good many of the networking technology should guide all the information of target customers in a short time and reflect the customer’s needs to you quickly.
  • Realizing profitability and maximize economic benefits. After using some good products, the consumers will maintain a good memory for a long period of time, and constantly strive to recommend to other consumers. The agreement public praise still has the same magic influence on the internet.

What You Need To Know About Ecommerce And The Future

Buying and selling over the Internet is a large part of what makes up ecommerce trade, but it’s only part of the story. This business is actually made up of all “transactions” conducted electronically. This includes exchange of information, online banking, emails and, of course, buying and selling products and services. Since this form of communication has connected the world on a global scale, ecommerce and the future look very bring.

Just within the past few years, business over the Internet has grown at an amazing pace. Many businesses have gone 100% virtual today and it appears that this trend will continue to grow. Although some of this is due to the need for ever sophisticated software and hardware, many retailers are now jumping on the bandwagon as the lower costs of running a business offsets the startup costs and higher cost of postage.

Business-to-business and business-to-customer forms of transactions are also increasing, but it should be remember that it takes time to establish. For example, Amazon was transacting business for 10 years before they began to see a decent profit. For those unfamiliar with this type of business, ecommerce is the sales part of the transaction and includes data exchanges which allow financing and payment for goods and services.

Many transactions include such things as meta-services that allow other forms of commerce to be conducted electronically. Digital content for immediate use and the buying and selling of traditional products and services are also included. For those who order from home over the Internet, they are also part of the ecommerce world. They may be doing online banking in the evening, looking for the best buy on college textbooks, or supplementing their income by selling on eBay. They are the newest members of this world.

Of course, security has always been an issue that companies take seriously. However, there are ways for individuals to protect themselves. One is to ensure that a fully protected payment system is in place before entering credit card information. One of the most common ways is to ensure individual computers used for this purpose utilize a SSL (Secure Sockets Layer). When inputting information on websites, one will be prompted to enter an encryption code which ensures a private link.

Ecommerce and the future look bright as trends continue to expand the use of the Internet for various types of transactions. For those getting into the field they must realize that it often takes years to recoup start-up costs and see the type of profit visualized. For those utilizing the Internet for the purpose of transacting business, security should be at the forefront of everyone’s minds. This type of business offers many more options than land-based businesses do, but it is growing at such a pace that caution must be taken in order to protect those conducting business through this means.

Internet Marketing Companies VS Retail Stores – Ecommerce and Internet Marketing Success

So you have decided that after yet another slow month, sitting inside your brick and mortar kingdom, you just cannot keep working for your landlord, and need to start a real business that does not keep you sitting inside a retail shop. You need a business that has an eventual promise of financial freedom; one that entails minimal overhead and maximum return on your investment; one that attracts investors and uses the latest technology.

The advantages that online marketing companies, and online businesses have as opposed to retail businesses are as follows.

No Overhead
Drop-shipping has allowed ecommerce website owners to sell products without having to store them. What does drop-shipping entail? Well, put it this way. While a retail store has the constant overhead of rent, and requires ample space to showcase products, online web stores simply have the distributor or manufacturer ship it directly, simply sending over an order sheet. Wow, so you are telling me we do not need that much startup capital to start an ecommerce website or online business? – Yes that is right. However, you will still require a significant marketing budget, just like any online store. Another advantage of drop-shipping is that you can maintain lower prices than retail stores, thanks to the savings on rent, and/or increase your profit margin! So, if you are using an open-source (free) ecommerce platform, such as Magento Montreal or equivalent, your overhead will be limited to an annual domain name registration fee of approximately $10, and perhaps a monthly hosting fee, although, there are many free-hosting options for smaller (lighter) websites.

Unlimited Flexibility
The internet is a fun place to be because things always change. This means, more options are increasingly available. For instance, the introduction of social media into the picture, web 2.0 properties, or Google’s new caffeine, which takes into account the amount of frequent content updates on people’s websites. But, what this really translates to from a small business owner’s perspective is, options. Now, in addition, you can run an online company from pretty much anywhere in the world. In fact, for the past 2 months, I have been in Panama, Las Angeles, and Las Vegas. And… I have still be writing these articles, corresponding with my business partners, web designers, and clients – running a profitable business. Sound good? It is good! Especially when here in Montreal, temperatures can go to -40 degrees! Montreal web design work has never been better!

Limited Liability
Retail means contact… with people. As terrible as it is to say, sometimes, this contact can be very unpleasant. People can be extremely unpleasant. However, online marketing companies or other internet companies, have the luxury of responding to emails and phone calls when convenient, which allows owners to spend less time with difficult clients. Furthermore, it is far less likely and far more difficult for online customers to avail themselves of support, should the ecommerce or online company choose remain difficult to reach. There is a certain level of privacy, and confidentiality that comes with the internet, with the web, despite the numerous reports of privacy invasions.

That said, service industries, online or offline, both have more contact with people – customers.
So keep that in mind when developing your business model!