So You Think You Can eCommerce?

The eCommerce develops quickly but blind. Everyone has his own answer when being asked what the eCommerce is, because it is hard to give a definition. So what the eCommerce is in the end is topic of this article.

Electron + Business= Commercial Electron

With the fast development and wide usage of computers and internet, many IT companies begin to establish electronic information platform such as Taobao, eBay and Monster which partly supply the personal demand for information or consumer.

Meanwhile, Alibaba, Global sources, Made-in-China.com are well-known platforms in B2B industry. Such platforms attract many companies to join. Enterprises come to publish their own business and product information in order to obtain their own output and interests, thus helping these electronic information platform update and improve a great deal of information, but it also attract buyers to some extent. Under the environment of information flood, the platform launched Banner ads, ranking and other services, allowing enterprises to spend more money to get the extra display or possible attention.

If you see through the point, this kind of electronic information platform make our offline wholesale market electronic, which is the reason why a lot of wholesale market or Intelligence Park to open up use online electronic information platform to deepen its existing offline services. In today’s business operating mode, such a “wholesale market” mode can not reflect characteristics of the enterprises, also not conducive to the development of brand names.

Then we will naturally find that, the e-business mode which takes electronic information platform as the core part could meet part of business needs, but these platforms will only intensify competition in the same industry, even lead to price competition. Most companies can not benefit from such a platform. Frankly speaking, it is difficult to achieve win-win between enterprises and the platform providers.

Business + Electron = Electronic Business (eCommerce)

As early as three years ago, we saw the drawbacks of electronic information platform and begin to consider new e-commerce mode. Later we found a new e-business mode should be a integration mode which takes the needs of enterprises as the core part and electronic information technology as auxiliary.

Commercial operation is the core of the development of enterprises; companies need to pay more attention to how to run it well, rather than spending a lot of manpower and resources to choose from a variety of electronic channels to meet their business needs. In other words, enterprises should focus on the operation of its familiar business operation modules, and delegate or outsource the unfamiliar modules to a professional company.

Take the Chinese trading company we are familiar with as an example. Chinese trading company need to carry out foreign trade marketing, so the eCommerce should be based on marketing needs of enterprises of international trading. The purpose of international trading is to obtain foreign buyers’ attention and inquiry. To run eCommerce, Chinese exporters should take getting foreign buyers’ attention and inquiry as the core part, through a variety of e-business channels to provide marketing solutions for Chinese exporters.

As the most influential thinker in the field of eCommerce, Dr. Jeffrey F Report’s research focused on the impact of information technology for enterprise service management and marketing strategy, that is to say the needs of enterprise eCommerce issues. From this point it is not difficult to see that the second mode is the real eCommerce!

Of course, no matter what kind of eCommerce mode has its advantages, disadvantages and target groups, but according to our years of research about International trading, Chinese exporters and international eCommerce, the first mode is suitable for general consumption and the second mode is more suited for the enterprises.

And we firmly believe that electronic business is the development direction of eCommerce in the future while the application level of eCommerce would probably be a module of eCommerce. If your site wants to stand out in the same industry, it must be a perfect combination of network marketing and eCommerce – an eCommerce site which has a very strong function of network marketing. In the early times, more sites worked hard to e-business, while neglecting the importance of Internet marketing.

An eCommerce site with a strong function of network marketing must have 4 characteristics:

  • Letting your target customers find you easily. Search engine marketing has been proven to be the most efficient network in network marketing. It is very easy for your target consumers to find you in the first time if you lock the keywords and seize the keywords ranking in all major search engines.
  • Being professional and commercialization of website’s design. From the network marketing is perspective, a website which can not be profitable to the enterprise is sick. If a site wants to be profitable online, it is not only to fight for a better search engine rankings, what is more importantly, the site must be designed professionally and commercially. If your target customers could not find your contact way in 30 seconds after accessing your site, there is an 80% probability of missing this potential customer. Your site should gain the trust of your customers, expressing a sense of this: You have a very rich company in reality which just moves online. If the customer has not found your contact way in 2 minutes, there is a 70% probability of missing this client. Now there are many corporate websites use e-mail as contact way, but how could the customers have time to email you, waiting for your reply? Funny!
  • Getting the high-quality sales clues quickly. How to turn the target visitors into your sales clues is a key step to achieve profitability for your eCommerce. The practical work of business article and a good many of the networking technology should guide all the information of target customers in a short time and reflect the customer’s needs to you quickly.
  • Realizing profitability and maximize economic benefits. After using some good products, the consumers will maintain a good memory for a long period of time, and constantly strive to recommend to other consumers. The agreement public praise still has the same magic influence on the internet.

Facts About Web Hosting and Ecommerce

The web hosting facility was first established in around 1991. Since a lot of up gradation was done in the internet system. The concept of Web Hosting slowly became popular. Initially only the big companies and business farms only used to host their personal websites. In these websites, an individual would get all the information of the particular company. But, no transaction could be made. The individual did not have the right to buy the manufactured items of the company. Only the information about the manufactured items, the details of the particular company and where the products are available was offered in the websites. From this web hosting facility an individual could not make any transactions that is, he or she cannot buy products from the company or sell to the company. No online transactions can be made through this facility.

Later the concept of Ecommerce came into the market. Initially people hardly knew about it. But, when the particular stuff became more and more interesting and helpful, people slowly started knowing about the particular concept. Before talking about the concept, first we need to know what Ecommerce is, what are the different types of Ecommerce and how does it work along with the web hosting. When business is made through the help of internet and transactions can be made through online facility, it is called Ecommerce. In ecommerce business most of the companies do not deal with the customers physically. Only online interactions can be made. Ecommerce mostly deals with buying and selling stuff over the internet. Ecommerce is mainly of 5 major types. They are as follows:

  • B2B (Business to Business): when Ecommerce is done between two companies, it is known as B2B Ecommerce. Relationship between two companies is maintained through this system.
  • B2C (Business to Consumer): when Ecommerce is practiced between the company and the consumer, it is called B2C Ecommerce.
  • B2G (Business to Government): when Ecommerce is done between the company and the Government sectors, it is known as B2G Ecommerce.
  • C2C (Consumer to Consumer): when the business is done between consumers via internet facility, the system is known C2C Ecommerce.
  • M commerce: this is a new branch of Ecommerce. This technology is very nascent. In this system, one can make the transaction through a wireless system, for example: an individual can use his or her cell phone to make the transaction. In present condition, Japan is in the leading position of M commerce technology.

Web hosting technology allows the individual to get the information of the companies. One has to visit the particular website of a company, search for the product and buy it. All these are possible only because of the Web hosting system. From this we can conclude that Web Hosting and Ecommerce go hand in hand. They are interrelated with each other. Web Hosting is possible without the Ecommerce but, the vice versa is not possible. Web Hosting allows the business to grow globally. For this reason, Ecommerce has become so popular.

Developing A Contract For Ecommerce Software – Concluding The Order Form

In the ecommerce regulations, the formation of the contract is one of the top priorities that every online business must pay attention too. The major concerns are how, when and where the contract is formed. In this article we will look over the process to finalize the order form and incorporate the right information into the terms and conditions of your ecommerce solutions.

The order form, or web page which the order form is displayed, is where the customer is taken to conclude the order. The order form has to include the product, a selection for quantities and the customer’s delivery information. In the ecommerce regulations it declares that the customer requires a means to correct any errors on the order form. Most ecommerce software solutions incorporate this condition by adding three buttons to the order form. The buttons are commonly labelled ‘Submit’, ‘Clear’ and ‘Cancel’, these present the customer with options that the regulations expect for an online store such as an eBay store, Facebook store or other ecommerce solutions.

Incorporating the correct information into the terms and conditions of your ecommerce solutions is a critical part of making sure your online business is legal. At the bottom of the terms and conditions page the customer has to be required to ‘tick a box’ to identify that they have understood and accepted before they click on the ‘Submit’ button. The ‘Submit’ button has to be only available when the terms and conditions have been ticked and accepted. The ecommerce software that a company operates has to load the whole web page before the customer is capable to accept the terms and conditions. By the ecommerce solutions doing this, the company is in a position of power in the event that customer claims there was no chance to read the terms and conditions.

Although there is no accountability on the retailer to confirm that the customer has in verity read the terms and conditions, following these behaviours will demonstrate that proper efforts have been made to bring them to the customers notice. The terms and conditions for your eBay store, Facebook store or ecommerce solutions has to be arranged so that the customer can print and save the web page. The correct design has to include no pop-up windows and make sure that they fit inside the width of the page and be presented in a way that they print correctly.

An expression such as ‘By clicking the Accept button you agree to these terms and conditions’. When finishing and submitting the online order form the customer is making a proposal to buy, which, if accepted by the retailer, will result in a binding contract. By integrating the expression ‘accepted by the retailer’ the retailer has guarded themselves according to ecommerce regulations.

This above process is recommended as the ‘best practice’ method for displaying terms and conditions but there is another procedure that ecommerce software can utilize and is more user-friendly. This method is not as legally safe but is approved on a lot of ecommerce websites. This method is to include a link to the terms and conditions on the order form, and make the customer tick a box to confirm they have read and accepted, before they click on the ‘Submit’ button. This method takes away a huge quantity of information from the order page and incorporates a link to another page which displays all the relevant information. An eBay store, Facebook store or regular ecommerce store can utilize this method to improve the customers experience and not to divert the customer from their buying experience.