So You Think You Can eCommerce?

The eCommerce develops quickly but blind. Everyone has his own answer when being asked what the eCommerce is, because it is hard to give a definition. So what the eCommerce is in the end is topic of this article.

Electron + Business= Commercial Electron

With the fast development and wide usage of computers and internet, many IT companies begin to establish electronic information platform such as Taobao, eBay and Monster which partly supply the personal demand for information or consumer.

Meanwhile, Alibaba, Global sources, Made-in-China.com are well-known platforms in B2B industry. Such platforms attract many companies to join. Enterprises come to publish their own business and product information in order to obtain their own output and interests, thus helping these electronic information platform update and improve a great deal of information, but it also attract buyers to some extent. Under the environment of information flood, the platform launched Banner ads, ranking and other services, allowing enterprises to spend more money to get the extra display or possible attention.

If you see through the point, this kind of electronic information platform make our offline wholesale market electronic, which is the reason why a lot of wholesale market or Intelligence Park to open up use online electronic information platform to deepen its existing offline services. In today’s business operating mode, such a “wholesale market” mode can not reflect characteristics of the enterprises, also not conducive to the development of brand names.

Then we will naturally find that, the e-business mode which takes electronic information platform as the core part could meet part of business needs, but these platforms will only intensify competition in the same industry, even lead to price competition. Most companies can not benefit from such a platform. Frankly speaking, it is difficult to achieve win-win between enterprises and the platform providers.

Business + Electron = Electronic Business (eCommerce)

As early as three years ago, we saw the drawbacks of electronic information platform and begin to consider new e-commerce mode. Later we found a new e-business mode should be a integration mode which takes the needs of enterprises as the core part and electronic information technology as auxiliary.

Commercial operation is the core of the development of enterprises; companies need to pay more attention to how to run it well, rather than spending a lot of manpower and resources to choose from a variety of electronic channels to meet their business needs. In other words, enterprises should focus on the operation of its familiar business operation modules, and delegate or outsource the unfamiliar modules to a professional company.

Take the Chinese trading company we are familiar with as an example. Chinese trading company need to carry out foreign trade marketing, so the eCommerce should be based on marketing needs of enterprises of international trading. The purpose of international trading is to obtain foreign buyers’ attention and inquiry. To run eCommerce, Chinese exporters should take getting foreign buyers’ attention and inquiry as the core part, through a variety of e-business channels to provide marketing solutions for Chinese exporters.

As the most influential thinker in the field of eCommerce, Dr. Jeffrey F Report’s research focused on the impact of information technology for enterprise service management and marketing strategy, that is to say the needs of enterprise eCommerce issues. From this point it is not difficult to see that the second mode is the real eCommerce!

Of course, no matter what kind of eCommerce mode has its advantages, disadvantages and target groups, but according to our years of research about International trading, Chinese exporters and international eCommerce, the first mode is suitable for general consumption and the second mode is more suited for the enterprises.

And we firmly believe that electronic business is the development direction of eCommerce in the future while the application level of eCommerce would probably be a module of eCommerce. If your site wants to stand out in the same industry, it must be a perfect combination of network marketing and eCommerce – an eCommerce site which has a very strong function of network marketing. In the early times, more sites worked hard to e-business, while neglecting the importance of Internet marketing.

An eCommerce site with a strong function of network marketing must have 4 characteristics:

  • Letting your target customers find you easily. Search engine marketing has been proven to be the most efficient network in network marketing. It is very easy for your target consumers to find you in the first time if you lock the keywords and seize the keywords ranking in all major search engines.
  • Being professional and commercialization of website’s design. From the network marketing is perspective, a website which can not be profitable to the enterprise is sick. If a site wants to be profitable online, it is not only to fight for a better search engine rankings, what is more importantly, the site must be designed professionally and commercially. If your target customers could not find your contact way in 30 seconds after accessing your site, there is an 80% probability of missing this potential customer. Your site should gain the trust of your customers, expressing a sense of this: You have a very rich company in reality which just moves online. If the customer has not found your contact way in 2 minutes, there is a 70% probability of missing this client. Now there are many corporate websites use e-mail as contact way, but how could the customers have time to email you, waiting for your reply? Funny!
  • Getting the high-quality sales clues quickly. How to turn the target visitors into your sales clues is a key step to achieve profitability for your eCommerce. The practical work of business article and a good many of the networking technology should guide all the information of target customers in a short time and reflect the customer’s needs to you quickly.
  • Realizing profitability and maximize economic benefits. After using some good products, the consumers will maintain a good memory for a long period of time, and constantly strive to recommend to other consumers. The agreement public praise still has the same magic influence on the internet.

How Customers Can Help Improve Your Ecommerce Site

Getting people to visit your ecommerce website is always good; but translating these clicks into sales is even better. When it comes to promoting your ecommerce site, creating traffic is always important. Even if you have a good ecommerce web hosting plan for your site, if you are not significantly turning these clicks to sales, then it could be a huge problem for your online business. In this case, you need to improve your ecommerce site. Other than a reliable ecommerce web hosting plan, you can improve your site’s usability by knowing exactly what your customers want. You may not know it, but other than the right ecommerce web hosting plan, your customers just may be the very people who can help make your ecommerce site achieve its goals.

For one, customers want you to be specific. For instance, if you offer free shipping for orders, then your customers expect that their purchases will be shipped to them for free wherever they may be located. Unless your free shipping features are limited to selected locations, you need to be specific about it otherwise your customers will feel that you are ripping them off. Point out whether you offer free shipping for selected location or free shipping to anywhere and be clear about it. Customers always want to get what they expect from your ecommerce site. If you fail to give them what they want, then they will definitely leave.

Also, keep in mind that a customer’s time is precious, so you don’t want to waste his/her time taking interest in your product that is not available. When a customer sees a product on your ecommerce site, then s/he expects that it is available. Nothing can be frustrating or disappointing than for a customer to be informed that the item is not available just when it has already been dropped into his/her shopping cart. Always inform your customer beforehand that the product is unavailable. You would not want to waste your customer’s time, much less, confidence in your service.

To give your customers a better shopping experience at your ecommerce site, you may want to allow them to back-order a product once it is available. Several ecommerce web hosting packages come with a back-order feature so you might want to take advantage of that. If, however, you are unable to provide this feature, then get your customer’s contact info, at the very least. This way, you can make for a potential sale in future time.

Customers also do not like too many distractions especially when shopping online. You may offer cross-selling to your customers in your ecommerce site, in which you give recommendations or suggestions on related products. However, cross-sell items that are only related to what your customers pick. Suggesting items off their choices is not only an improper selling technique but can be very annoying for your customers as well.

Cross-selling should also stop once your customer checks out products from the shopping cart. The next thing that your customer wants is to close the sale, so avoid directing them to unrelated links. These unwanted links are not only unhelpful but they may change your customer’s mind about purchasing the item/s in his/her shopping cart. You would not want this to happen if you aim to make your e-commerce site profitable. This should also apply to window-shoppers on your ecommerce website. Avoid unnecessary pop-ups or advertisements as much as possible. The right ecommerce web hosting plan can help you avoid this from happening.

A customer’s attention span tends to be shorter especially when shopping online. Even in just a split second, they decide whether or not your ecommerce site can give them what they are looking for.

Moreover, you want to convince your customers that shopping in your ecommerce site is just a click away. If they have to click through your site so many times just to get to what they are really looking for, then they are more likely to abandon your ecommerce site. Customers also get annoyed with broken links and pages that load too slow as well, so avoid them as much as possible. To avoid this, get an ecommerce web hosting plan that allows superior usability.

Your ecommerce site should also pay a premium on customer’s privacy and do all means to protect it. Ask information that is only needed to close the sale. Asking too many questions may only draw suspicion among your customers. Your ecommerce site should provide your customers a safe and secure environment for giving out sensitive information.

You might want to get live chat software for your ecommerce site to better promote your products and provide maximum customer support. Although this may apply to bigger ecommerce sites, it can significantly boost sales. Many ecommerce web hosting providers offer this feature in their packages.

Regulations That Control Ecommerce Solutions – Step 2 – Company Information That Must Be Supplied

Over the past few years there has been a significant growth in the consumer spending online and businesses are seeing that online selling is a major way of them to save costs and resources. The growth of online selling has increased the amount of options available to an ecommerce store or Facebook store with ecommerce solutions now available to help with the selling of their product or service. The inevitable growth of online selling has led to the increase of legislation governing it.

In this next step of regulations governing online trading in the UK that all potential online businesses should look at before setting up their ecommerce software solution. We will look at information that must be provided by the companies. This information must be supplied by the company to conform to new online regulations.

All of the regulations brought up in the relating articles have a common theme, companies must be open and honest to the customer and provide as much information about themselves as possible. Providing the information will gain the ecommerce store or Facebook store trust and acknowledgment to customers and their peers. Having ecommerce solutions that are trustworthy and verified by associations and their customers will be successful, so having the relevant regulation information in place is beneficial for the ecommerce shop or Facebook store as well.

The information that the companies must supply are quite simple, to conform to the governing ecommerce regulations, the information must be shown on their website. All commercial websites must make the information directly and permanently available to consumers on the trading website.

This information includes:

  1. Company’s name
  2. Postal address, registered office address if different
  3. Email address

This is the first set of information which details that the company is legitimate for the governing body and the customer. Providing these basic contact details is highly beneficial as the customer has choices to buy and become familiar with the online business.

The next set of information that has to be provided is:

  1. Company’s registration number
  2. Trade of Professional Association memberships
  3. Company’s VAT number

If the company has been established for a few years then the above information will be established. If it is a new ecommerce store or Facebook store then it will be up to the owner to decide if they become VAT registered and register to associations.

All of the information applies to the online business whether the site sells online or not. All of the marketing communications such as email, SMS and ecommerce software must also display all the above information under the ‘Information Society Service’ regulation.

The ecommerce regulations require that all pricing on the website must be displayed clearly and unambiguously. This means that all prices must state whether the prices are inclusive of tax and delivery costs.

Creating your ecommerce solutions will be a major project so by having a clear idea of regulations that govern online business ought to be a start for any company looking to promote their product or service. Having a good grasp of regulations will save you time and money in the long-term as new regulations are becoming more and more inevitable as online business continues to grow along with new, exciting ecommerce software. Having the basics in order will only benefit the company and the potential customers, as having a conformed website will add to the trustworthiness of the company.