eCommerce Web Development: Mistakes Significantly Impacting Your Entrepreneurial Endeavors

The prospect of getting an eCommerce store developed is tempting, to say the least. Touted as the proverbial money-spinner, an eCommerce platform is fast becoming a crucial part of our shopping experience. As per reports, in the year 2013, around 40-41% percent of people had shopped online. The figure is well poised to touch 46% in the year 2017.

A Few Words About eCommerce Development

Development of eCommerce platforms is no walk in the park. Mistakes along the way can significantly impact your entrepreneurial fortunes. No amount of discount or sales can help you if you don’t have a user-friendly site or for that matter if your contact information is not easily visible. Here is a lowdown on the major eCommerce development mistakes that you should avoid at any cost.

A Few eCommerce Web Development Mistakes Ruining Your ROI

An efficient eCommerce Web Development Company will not commit these mistakes at any cost.

Mistake 1: You aren’t paying heed to the factors to be considered while selecting an eCommerce platform

Do you realize that even the most popular eCommerce platform like Shopify cannot really be chosen arbitrarily? The choice of the eCommerce platform is the most vital decision affecting the future of your eCommerce store. And, what exactly are the factors that need to be taken into account? The size of your inventory, payment methods and the projected number of customers are just a few attributes that should ideally govern your choice of the eCommerce platform.

Mistake 2: Coming Up with A Layout Which Does Not Evoke Enough Trust

It happens and happens often. The appearance of your site is critical to business growth. You simply cannot forget that your users are trusting you with their personal information (like name, address, and their credit information). Now, the digital world is no stranger to instances of data breaches and information hacks. Shoppers have become more cautious than ever as far as providing personal information is concerned. They will simply like to ignore an eCommerce site which does not inspire due confidence. Businesses should be prudent enough to view a website just like a customer. Have a good look at your own site. Would you have divulged your personal details to the site (created by you) if you were a customer? You’re committing a major mistake if you aren’t doing this.

Mistake 3: Not having enough payment options

This remains one of the major reasons why eCommerce stores end up losing customers. Why not facilitate user experience by including as many payment options? With payment services like Google Wallet, PayPal and Amazon you can let your shoppers pay with all the leading credit cards or electronic checks.

Mistake 4: Not Coming Up with a User-Friendly Layout

No matter how tempting it sounds, the inclusion of too many features on your website only goes on to hinder its loading speed. Aim for simplified navigation. Make sure you’re making your site as clutter-free as possible accommodating all the necessary information at the same time.

The Essentials Of Web Development And Internet Design

The main focus of web development and internet style is having a setup plan and understanding the purpose of the task at hand. A good developer will have an understanding of both internet development and web design. The first thing they should take into consideration is the audience they want to attract. Then they can apply the technical side to what it takes to put those kinds of attracting components onto the site. This is known as technical communication. There is always necessary analysis and good planning involved for a developer to do their job properly.

Good developer will have a feel for just what the site users will be looking for and will be drawn to once they arrive at the site. A good strategic plan should be created before the project begins as far as implementing the technical necessities. They need to be innovative in their approach to holding the interest of the audience.

They also need to keep in mind that there can be a wider scope of visitors to the site than just ones for the specific product. If you want a site for selling computer parts, you could attract visitors from many other types of audiences. So the developer needs to careful not to alienate any other potential buyers when they develop the site.

They need to have the specific goals and objectives of the site clearly defined in their minds. They would then have to research and find the proper domain information for the site. The domain is how people will find the site once it is up and going. It should be relevant to the subject matter of the site. And the developers should develop the site around this subject matter and create a style that will make this attractive to the projected audience.

Once the design is finished, the developers need to install all the boundaries of the technical structure they have mapped out for the site. It should have specific and well established boundaries. They may take their first project prototype and use it for analysis and testing before they decide to make it available to the general public.

A net developer may utilize such technical applications as Java scripts, applets, CGI, or HTML. These would correspond with the software used for creating the hypertext structure of the site. Then once the site goes public, it can be advertised and begin the job of drawing traffic. This can be done by posting on other sites and linking to forums and blogs.

Ecommerce Myths Exposed

The internet is full of advice on how to build successful ecommerce websites, some of it bad and some of it useful. Whilst it is easy to disregard the bad advice, unfortunately the sheer amount available only encourages bad practice during ecommerce development. We are going to dispel some of the myths that surround ecommerce to ensure that you or your website developer only build ecommerce websites that are full of the good stuff!

Myth Number 1 – You can never provide too much information

One of the most common ecommerce myths is that you can never provide your buyers with too much information. Buying decisions hinge on information gathering, in theory the more information you provide potential customers the more you enable buying decisions. In reality however too much information is overwhelming and can prevent buying decisions from being made. Filling up your product pages with countless choices and unnecessary information only causes confusion and choice paralysis. Encourage users of your site to become customers by providing them with simple product information, and if you really want to provide technical specifications for your products present them as separate downloadable documents.

Myth Number 2 – Security badges inspire confidence

Make no bones about it, online security is paramount. Thanks to a surge in media interest, the security of online shopping has taken a bashing of late and many would-be customers are still wary of engaging with ecommerce. As an owner of an ecommerce site you need to inspire confidence in your users, but simply adding a McAfee or VeriSign badge to your checkout pages does nothing to allay the fear of internet shopping! You need to convince potential customers that your site is trustworthy and secure through effective written content; a feeble badge just won’t cut it!

Myth Number 3 – Cross-sell at every opportunity

Walk into any supermarket and it’s a guarantee that you will be exposed to cross-selling at every aisle and checkout. Even something as simple as purchasing a newspaper from a supermarket subjects you to a range of other products to purchase…chocolates, magazines and supermarket brand credit cards! Cross-selling works in shops, but it doesn’t translate very well online. In a bid to follow the Amazon template many online retailers attempt to introduce cross-selling at every stage of a user interaction including checkout processes. Some website owners even try to cross-sell products which are completely unrelated. This is just wrong wrong wrong! Online buying processes are user driven and checkout procedures need to be fast, focused and efficient. Bombarding your customers with extra choices and additional products when they are in the process of buying from you is off-putting and will simply encourage them to visit your competitors’ websites. Keep all cross-selling and promotional techniques away from the checkout, don’t give in to temptation!

Myth Number 4 – Successful ecommerce depends solely on the website

Your ecommerce website development agency has probably only concentrated their advice and attention on building you the ecommerce site of your dreams, after all “if we build it, they will come”! That’s a nice sentiment but sadly the success of your ebusiness doesn’t rely on the website alone. The real success of your ebusiness is in the service that you provide to your users and customers. User experience is improved by appealing and well design websites, but there are other important components which make up the full experience such as: open communication channels, returns policies, order fulfilment and dispatch, email notifications and complaints handling. Providing excellent customer service online is as important as providing it offline.

Myth Number 5 – Ecommerce is easy, anyone can do it!

The final ecommerce myth is that setting up and running an ecommerce business is easy. And it’s not just the internet that conveys this message; it’s even on our television screens. Take the current crop of “junior” apprentices vying to be Lord Sugar’s dogsbody for example, at least two of these adolescents claim to be CEOs of ebusinesses. Proof then surely that ecommerce so easy that 16 year old children can do it? Unfortunately it’s not as simple as that! Yes setting up an ecommerce website can be easy, but as we have discovered successful ecommerce relies on so much more. Successful ecommerce is a long term process which incorporates all the elements which are found in bricks and mortar businesses – product, functions, customer service, communication and effective marketing strategies. Now how many 16 year-olds can get their heads round that?!