Three Basic Steps To Prevent 20 Years of Ecommerce Advertising & Internet Marketing Mistakes

With 20 years marketing to consumers, I have literally worked with thousands of products, been associated to successful brands and to those not so successful. I have made online, offline, and over the line mistakes, but in this article I will keep you from making as many of them. If you get paid to market or advertise for others, you can’t afford not to read this.

Thousands of people get this wrong. They apply advertising systems that have been in place for decades, to e commerce advertising and Internet marketing, regardless of what they know is right for today or what will provide the end result of e commerce. We all know that the Internet is changing, always changing, and the search engines and consumers depend on that. They want things to change. Why do Internet marketers depend on the same concepts to entice consumers to websites? They build brands and website traffic through keyword listings, banner advertising, email marketing, and paid advertising on Google AdWords, or Yahoo.

Listen to this closely. Reflect on a few questions. What are the main ingredients that make you successful, not only in the online marketing industry, but in life? Are they intelligence, devotion, passion, and maybe for you…beauty? Those always help. Do you believe that if you are a true marketer, your best assets are your heart, your gut, and your ears?

For the success of the Internet advertising & marketing business, or anything that depends on consumer behavior, advertisers and marketers must begin to listen to consumers. That is the first step. It sounds simple and it should be an easy concept to grasp, especially for a marketing professional. Time and time again, top marketers, advertisers, and e commerce professionals make the mistake of ignoring the consumer. That has been happening since the Internet’s infancy. Remember the late nineties, when Yahoo purchased Broadcast.com, then promptly made many our friends and marketing associates enough money to buy anything they had ever dreamed of, during their short 20-something lives?. It seemed that we were all successful, but we we did one thing wrong. What was the mistake? We did not listen to our consumers. We did not hear them. We followed advertising systems and practices that have been in place for decades.

Next, we must begin to take what the consumer is sharing with us and apply the information to business applications, which further influence the consumer. This second step can be applied to e commerce, Internet Advertising and general marketing practices. Follow your gut on this one. Track your success and apply what is trending success.

The third step is simple, but the place where most online marketers fall short; work hard and have passion for what you are doing. Follow your heart . This is the basis for a wealth of e commerce information. Listen to your heart, go with your gut, and always listen to others, especially the consumer. You will gain so much from it.

Regulations That Control Ecommerce Solutions – Step 2 – Company Information That Must Be Supplied

Over the past few years there has been a significant growth in the consumer spending online and businesses are seeing that online selling is a major way of them to save costs and resources. The growth of online selling has increased the amount of options available to an ecommerce store or Facebook store with ecommerce solutions now available to help with the selling of their product or service. The inevitable growth of online selling has led to the increase of legislation governing it.

In this next step of regulations governing online trading in the UK that all potential online businesses should look at before setting up their ecommerce software solution. We will look at information that must be provided by the companies. This information must be supplied by the company to conform to new online regulations.

All of the regulations brought up in the relating articles have a common theme, companies must be open and honest to the customer and provide as much information about themselves as possible. Providing the information will gain the ecommerce store or Facebook store trust and acknowledgment to customers and their peers. Having ecommerce solutions that are trustworthy and verified by associations and their customers will be successful, so having the relevant regulation information in place is beneficial for the ecommerce shop or Facebook store as well.

The information that the companies must supply are quite simple, to conform to the governing ecommerce regulations, the information must be shown on their website. All commercial websites must make the information directly and permanently available to consumers on the trading website.

This information includes:

  1. Company’s name
  2. Postal address, registered office address if different
  3. Email address

This is the first set of information which details that the company is legitimate for the governing body and the customer. Providing these basic contact details is highly beneficial as the customer has choices to buy and become familiar with the online business.

The next set of information that has to be provided is:

  1. Company’s registration number
  2. Trade of Professional Association memberships
  3. Company’s VAT number

If the company has been established for a few years then the above information will be established. If it is a new ecommerce store or Facebook store then it will be up to the owner to decide if they become VAT registered and register to associations.

All of the information applies to the online business whether the site sells online or not. All of the marketing communications such as email, SMS and ecommerce software must also display all the above information under the ‘Information Society Service’ regulation.

The ecommerce regulations require that all pricing on the website must be displayed clearly and unambiguously. This means that all prices must state whether the prices are inclusive of tax and delivery costs.

Creating your ecommerce solutions will be a major project so by having a clear idea of regulations that govern online business ought to be a start for any company looking to promote their product or service. Having a good grasp of regulations will save you time and money in the long-term as new regulations are becoming more and more inevitable as online business continues to grow along with new, exciting ecommerce software. Having the basics in order will only benefit the company and the potential customers, as having a conformed website will add to the trustworthiness of the company.

Ecommerce Hosting Reviews

With the turn of the century, ecommerce hosting markets have become highly competitive. Many ecommerce hosting companies offer website hosting with similar features and at similar prices. The potential customer can choose from a variety of ecommerce providers. The customer may be influenced to sign an agreement with the ecommerce hosting company solely based on the presentation and advertising strategy used without evaluating the reliability and quality of the firm. For this reason, a large number of experts, critics, and users provide ecommerce reviews. A review refers to the critical evaluation of product information, performance, and price. Ecommerce hosting reviews reexamine the salient features of various ecommerce hosts offered by companies and provide the buyer with a systematic guide for choosing which host is best for him.

Ecommerce hosting reviews compare the service offered by various companies for sale. Important aspects such as facilities offered, affordability and features that differentiate one company from another are covered. Reviews also provide information related to the service they offer to clients for technical support and website maintenance. Ecommerce hosting reviews also cover important aspects such as security, space, speed, uptime, and email services provided by the hosting service. Quality reviews may also provide readers with additional information such as control panel navigation, software availability, FTP services, and access to server logs and errors. Some reviews may also provide a rating for a select few ecommerce hosting providers to indicate their relative merit. The ratings when compared allow the customer to make the right choice and finally approach the company for service. Ecommerce hosting reviews only evaluate the performance of authorized and licensed hosting companies. The reviews also offer details of contact information of the hosting provider along with the pricing of different packages offered by them.

Ecommerce hosting reviews are easily available online on websites and in related magazines and journals. Reviews are not always reliable. Some ecommerce hosting reviews are biased and offer one-sided evaluations of the service.