Strategic Planning For Website Promotion and Internet Marketing

Search Engine Optimization is the need for every website or online business. To increase number of visitors or to multiply revenue earnings, people need to promote their website. Website promotion doesn’t mean spending lot of money on buying links or banner space on other websites. You need to develop a strategic website optimization and promotion plan to get maximum benefits. The best thing is that, it will not cost you a fortune.

A perfect website promotion campaign works on four basic levels:

Internal Optimization of Website
For instant boost in search engine rankings of website, it has to be well optimized on structural level. If a website is not designed and developed in search engine friendly manner, it will not get indexed by search engines easily. There are several constraints from Search Engine Optimization point of view which should be taken care at the time of designing and development of website. Some don’ts for Search Engines Friendly websites are as follows:

1. Heavy web pages with graphics and videos (it takes time in loading)
2. Use of Frames (Search Engine Spiders cannot crawl through Frame pages)
3. Images without ALT tag (it reduces the chance of getting indexed for required keywords)
4. Flash Content (Flash is unreadable for Search Engine Crawlers, so contents inside a flash movie will not be readable by search Engine)
5. Pages without META Tags (Meta Tags are essential for Search Engine spiders)

Creation of Relevant Keyword Rich Contents for Website
Content based indexing is an essential phenomenon of every search engines. Keyword rich contents on website always help in easy and regular indexing of web pages. Therefore, in order to get listed on top ranks in major search engines a website need relevant keyword rich content.

Contents with perfect saturation of keywords can drastically push up your ranking in all major search engines. However, in order to sustain in top ranking of search engine a website need to update its contents regularly.

Website’s Placement in Search Engines
Once a search engine friendly website equipped with keyword rich contents is ready, we can start its promotion. Initial promotion includes submission of website to all popular search engines and web directories.

Usually all search engine maintains a directory of website in specific niche, they crawl through all the web directories for this task. So, if your website is listed in prestigious high PR web directories like DMOZ, your chances of getting indexed are more.

Creating Awareness about Website’s Existence
You need to create awareness in order to attract visitors and customers to your website. The perfect way to create awareness about your newly launched website or recently introduced products is blogging and participating in forums. Yes, it really helps. A blog can be the best supporting element for website. You can post latest news and information about products and services offered by your website. It will also act as a platform to interact with your existing or potential customers.

One most important technique of creating awareness is submitting keyword rich articles supporting your niche. It will create supporting links as well as contents for your website, adding more prospects for top ranking of your websites.

Nowadays, the demand for SEO and Internet Marketing services has increased. There are several companies offering best SEO and SEM services. It can be the best way, if you are new in Internet Marketing or just ventured here to reap the enormous benefits of Ecommerce and not aware with the techniques and tools of SEO and Internet Marketing.

Ecommerce and Online Business: Avoiding Overhead

E-commerce (electronic commerce) is the practice of buying and selling of products and services over the Internet. With the continuing widespread use of the Web, ecommerce promises to become as important as or even more important than traditional forms of commerce. Electronic transactions may be classified as business to business (B2B), or as business to customer (B2C). Ever since ecommerce gained wide public support, ubiquitous market items like the shopping cart have ceased to become physical objects; transactions and processes are now digital business applications and programs.

Scope of e-commerce: online trade of goods and services, website with e-commerce

Online business encompasses the following business transactions: Internet trade of goods and services (e.g. audio and video streaming, e-books, software); retail services, also known as e-tail (e.g. food ordering, banking, flower delivery, video rentals, travel booking, etc); marketplace services (such as auctions, online advertising, trade groups, price comparison); online procurement or e-procurement; and purchase-to-pay (P2P) processes.

Putting up your business online: hosting, e-commerce websites, business to business ecommerce

E-business is a fast growing industry, and along with it comes the need for businesses to get the right ecommerce hosting solution. Many brick-and-mortar businesses are now going to the Internet to start making profits, attracted by the considerably low overhead of online business and its accessibility to customers.

Hiring the right e-commerce hosting company may be a tough find because of the sheer number of firms offering this service. Many may even offer similar services, but not all of them offer the same quality of service. For example, if you get the wrong hosting company, your entire online business may be put to risk by unsecure servers. This poses a great risk to your company; your website could be prone to hacking and other malicious activities. Thus it would be a sound business plan to select the correct ecommerce hosting company when you are marketing your business online.

How to create an ecommerce website

If you are unsure of what things to look for, or if you would want to assess the dependability of a host, you could get expert opinion from Singapore ecommerce consultant firms. Generally, these ecommerce consultants will look for things such as performance, customer support, and price. A good assessment from the ecommerce consultant will look into things such as hosting security, server space, bandwidth space, and email and support services for your company.

Other ecommerce solutions that you may ask from your host are the ability for credit verification and payment through your Website, or an auto responder service which allows you to email customers automatically.

Buying Ecommerce and Internet Marketing Products Or Sevices

Anyone out there looking to start an internet marketing business of some sort must first beware of the landmines that exist to grab the newbie and just take your hard earned cash. These landmines or scams exist in all facets of marketing and for everything you will undoubtedly need to proceed and build a successful online or eCommerce business.

First and foremost be sure to be ready to do your homework and research every part of doing business online. Internet marketing products and all things needed to do business online can and will need some research from eBooks on step by step guides for doing business to hosting, shopping carts to collect your payment, wholesalers, dropshippers, software to help automate your business. Also things like building opt in email list and running your newsletter, autoresponders, mailing list management are also important.

For every marketing product you need watch out for the programs that promise unbelievable results, like 1000s of optin email lists in days and weeks, these programs and promises generally are scams. If it sounds to good to be true It Is! There are great and useful products out there find the ones you can and should trust first. From hosting to software products and eBooks you can find great information and trustworthy products, just do it right the first time and you will not get frustrated and quit or give up on your dream.

From personal experience I was looking for a product some time ago to take advantage of Google AdSense and there are 100s of products out there. Now the one I did some research on sounded amazing and I could build sites with 1000s of pages of original content and rank well in the search engines for. The sales page even showed how these websites ranked for competitive keywords and would get all the search engine traffic you could ever want. When I checked out these statements and looked farther into these domains they were no longer found in any of the big 3 search engines. What this proved to me was that these programs did nothing to impress the search engines for the long haul and that is what an internet business is not just a temporary quick cash grab.

I also visit a lot of forums to see what products and marketing programs that people are talking about. You can learn a lot by joining some of these marketing forums, just do a search for “marketing forums” and join. On and AdSense forum I had been visiting for some time I read a long sad post by a marketer who had been making 1000s every month from Google and all of a sudden his income dropped to $800 in one month. Now he was getting his checks from Google by Fedex I believe and you only get that treatment if you are making over $10,000/month. Obviously his sites built the fast, easy way no longer impressed the search engines. So like I said do it right the first time and stay in for the long haul.

Obviously there are many great and trustworthy products from hosting to ebooks and more out there, just find the right ones by doing your homework. Check out review sites and forums and ask questions of members on certain products or services you are interested in. Most people are more than willing to give advice or their results good or bad for any product you may be interested in. There are great review sites out there that you can visit and read reviews that are unbiased and that you also con give your own reviews on products and services that you have purchased or used to help other newbies to this business and help them not make the mistakes or send them on the right road to success in the ecommerce and internet marketing business.

In closing, do your homework, research and most of all remain focused on your dreams goals and never quit it may take some time, but if you persist and do the hard work into anything you try you will succeed in the long term. Imagine how you will feel and be able to brag to your family and friends that your efforts have paid off.